The rapid increase in the accessibility and power of generative AI tools has caused a paradigm shift in higher education. The current project involves departmental collaboration to survey college students in courses for journalism, media literacy, and advertising about their perceptions of generative AI tools, such as ChatGPT. After collecting open-ended and closed-ended scale data from 81 students from a mid-size public university in the Southwest Pacific of the United States in Spring 2024, we assessed how students thought their generative AI literacy skills changed from participating in AI-related course activities. Guided by previous research on motivation, self-efficacy, and AI literacy, data includes students’ credibility judgments, self-assessed knowledge, and perceived relevancy of generative AI tools to their future careers. This survey will be used as the initial step for pre-post surveys set for the 2024-2025 academic year. The results have implications for cultivating students’ understanding of effective, ethical, and critical use of emerging technologies.

Authors:
Alanna Peebles, San Diego State University, United States
Lourdes Cueva Chacón, San Diego State University, United States
Xiaohan Hu, San Diego State University, United States
Karen Han, San Diego State University, United States

About the Presenter(s)
Dr. Alanna L. Peebles is an Assistant Professor in the School of Journalism & Media Studies at San Diego State University. She is primarily interested in how people engage with, learn from, and are emotionally impacted by media experiences.

Connect on Linkedin
https://www.linkedin.com/in/alannapeebles/

Additional website of interest
https://orcid.org/0000-0002-0391-2385

See this presentation on the full schedule – Monday Schedule

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