Soft Power in Action: The Worldwide Influence of Anime and Manga (86741)
Saturday, 4 January 2025 17:00
Session: Poster Session 1
Room: 3F Hallway
Presentation Type: Poster Presentation
Japanese subcultures such as anime and manga have transcended national borders to become global phenomena, challenging the predominance of Western cultural influences (Iwabuchi, 2002). This surge in popularity has been facilitated by advancements in technology and the service industry, which have vastly increased the accessibility and dissemination of cultural products worldwide (Saleha, 2016). Japan’s cultural influence, often described as "soft power", has grown significantly, bolstered by strategic initiatives like "Cool Japan" aimed at promoting Japanese culture on the international stage (Allen, 2014). This presentation delves into the widespread adoption of Japanese subcultures, especially anime and manga, and their profound impact on global cultural dynamics. It explores why anime and manga resonate so deeply with audiences in Japan and beyond, examining their unique aesthetic qualities and storytelling techniques. These cultural exports not only entertain but also serve as powerful tools for cultural diplomacy, fostering cross-cultural understanding and connectivity in an increasingly interconnected world. Furthermore, the presentation introduces the Virtual Exchange Project, an innovative educational initiative that facilitates the global exchange of Japanese subcultures through university collaboration. This project not only promotes cultural awareness but also enhances international dialogue and cooperation among students worldwide. By examining these facets, the presentation aims to provide a comprehensive exploration of how Japanese subcultures influence global trends and shape contemporary cultural landscapes. It highlights the multifaceted roles of anime and manga as cultural ambassadors that transcend linguistic and national boundaries, enriching global cultural diversity and mutual appreciation.
Authors:
Shinji Okumura, Bunkyo University, Japan
About the Presenter(s)
Dr Shinji Okumura is a University Associate Professor/Senior Lecturer at Bunkyo University in Japan
See this presentation on the full schedule – Saturday Schedule
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