Language, Culture, and Ethics in Organ Donation Campaigns: a Comparative Study of Five Regions (89862)
Saturday, 4 January 2025 17:00
Session: Poster Session 1
Room: 3F Hallway
Presentation Type: Poster Presentation
Organ shortage is a global issue. Even Spain, which ranks first in organ donation rates, continues to face challenges in meeting demand. In the United States, which ranks second, as of March 2024, over 103,000 people remain on the national transplant waiting list. Other countries face even more severe organ shortages. As a result, various nations are launching organ donation campaigns. Previous studies have shown that organ donation is deeply rooted in social and cultural contexts. For example, organ donation rates in China and among Chinese Americans are relatively low, partly due to cultural norms that prioritize the preservation of the body after death, a belief that stems from the ancient Confucian concept of filial piety.
This study aims to compare and analyze the slogans and promotional language used in organ donation campaigns across different countries and regions, including the United States, Singapore, Taiwan, Hong Kong, and mainland China. Through textual analysis of the promotional materials used in these regions, the study explores how communication strategies are employed to influence public attitudes and behaviors toward organ donation in various cultural contexts. The focus is on the emotional appeal of language, ethical arguments, references to religious or cultural values, and the use of visual and linguistic symbols in the campaigns. Theoretical and practical applications are discussed.
Authors:
Kross Wen, University of Texas at Austin, United States
About the Presenter(s)
Kross Jiayuan Wen, is a PhD student. Her main research theme is around "body". Under this theme, there are three subthemes: organ donation, BDSM, and somaesthetics.
See this presentation on the full schedule – Saturday Schedule
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