Owing to the differences in lifestyles, occupations, psychological, and behavioral needs, consumers of different ages show differences in their purchase and usage of bags. However, traditional bag design teaching focuses on modeling and patterns, while ignoring the important correlation between bag design and consumer usage and demands. This research explores innovative teaching methods of fashion bag design based on Gen-Y's usage behavior and consumption needs. To this end, two important questions need to be answered. First, what are the usage behavior and emotional needs of Generation Y regarding bags? Second, how to integrate Gen-Y's needs and habits for bags to help students carry out creative designs? A fashion design course at Dalian Polytechnic University in northeast China was chosen. Fifteen third-year undergraduate students participated in this study. Through a questionnaire, students analyzed the main factors influencing their bag purchasing and usage habits. Then students combined the bags’ functional structure and aesthetic appearance in line with demands and usage habits to draw design sketches. Adjustment of the course content and methods provides students with more possibilities for creative design. Students have better participation in the course and more enthusiasm for learning. In addition, students understand the complex relationship between objects and people of different ages, which also lays a foundation for later fashion design from the perspective of human usage habits and consumption needs.

Authors:
Manqian Wang, Japan Advanced Institute of Science and Technology, Japan
Eunyoung Kim, Japan Advanced Institute of Science and Technology, Japan

About the Presenter(s)
Ms Manqian Wang is a University Doctoral Student at Japan Advanced Institute of Science and Technology in Japan

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